The covid-19 pandemic has disrupted travel and holiday goers for almost a year. Hopefully after a successful vaccine roll out, travel will start to pick up. In fact, a study by ITB Berlin Now and Statista report an upturn in the travel industry after the pandemic. So as the world begins to reopen, travel and holiday should start soon.
Therefore, let's take a look at what this year's travel trends are in our neighboring country of Germany.
Holiday types is an important German travel trend to be aware of. You would think that holiday types and preferences have changed due to the pandemic, but they have remained quite stable according to Statista’s global consumer survey.
In 2018 half of the Germans polled between 18 and 64 favored beach holidays. Visiting family and friends, weekend trips and staying at all-inclusive resorts came in at second, third and fourth place respectively. These preferences have not been impacted by the pandemic.
What has changed is holidaying in mountain and lake regions, outdoor activities and camping. These have increased in popularity. Mountains and lakes went from sixth to fifth place and camping from ninth to seventh place 🛶.
On the other hand, City tourism, for example sightseeing and shopping trips, have fallen places. Sightseeing went from fifth to sixth place and shopping trips went from seventh to eighth.
However, beach holidays were still the most popular 🏖️. The increase in the trend for holidaying in nature is shown by the google searches for ‘hiking’ and ‘cycle tours’. This also explains why outdoor activities have grown in popularity.
Moreover, popular German sites for outdoor activities also saw an increase in visitors in 2020. For example, Komoot registered 8.5 million hits in July 2020 compared to 4 million in July 2019.
Just as sustainability is an important meeting trend, sustainability and climate change is also an important trend in the travel industry.
Rascasse's data shows that approximately 2 million Germans are interested in hiking and it is precisely this target group that takes environmental awareness very seriously. Nationally, Southern Germany is also where most interest in sustainability comes from.
According to Rascasse, there are about 3.1 million Germans who consider sustainability important, this is about twice as many as in 2018.
Nowadays, customers also find it important that an event can be organized sustainably. Read in this article how this can be done.
A new way to work: Bleisure
The pandemic has blurred the lines between work and leisure quite a bit. Everyone is familiar with working longer hours because the travel time to home is no longer there, or working, for example, is done in the living room where you normally are when you are free.
DRV (represents the travel industry in Germany) has introduced Bleisure as the new travel trend because of this. Since working from home will probably stay for a while, or it will also become the new normal, it is likely that home workers will work in a place other than home, for example in a sunny location like abroad.
People exploring this opportunity are mostly men between the ages of 19 to 39 in middle and senior management positions.
Despite the pandemic and the Thomas Cook crisis - the tour operator had collapsed after a mammoth 178 years in business - holiday goers did not want to miss out on a vacation. The tide is turning and holiday goers have been booking long-haul destinations since the beginning of February, which makes it a German travel trend. Travel is in our genes.
Mexico, Thailand and Dominican Republic are all suffering from a strong decline in bookings with an average year-on-year loss of more than ten percent. Mediterranean places such as Malta, Cyprus and Croatia are experiencing a strong growth in bookings.
Patra Hedorfer, CEO of the German National Tourist Board, also says that people are looking forward to traveling without worries. Studies by IPK also show that the willingness to fly abroad has increased over the years in many countries.
If we are allowed to travel again, people think it is important that it can be done safely. Germany is a perfect vacation country. According to international studies, Germany is considered a safe country as far as the coronavirus is concerned.
Moreover, Germans also like to vacation in their own country followed by their own neighboring countries Switzerland, Denmark, the Netherlands and Austria.
Vaccine and Safety
The pandemic has created a sense of fear when it comes to travel. Therefore, vaccination and safety is the most important trend among Germany's travel trends. Germany's vaccination program will have a strong influence on the travel behavior of its residents. After all, it determines whether we will be allowed to travel again or not.
According to eDreams Odigeo 46% of Germans say vaccination is a necessary condition for travelling outside Germany. Furthermore, Booking.com found that 38% of Germans will be stricter when choosing accommodation keeping health, hygiene, cleanliness and safety in mind.
It seems that Germans are very anxious when it comes to travelling abroad. Hence, measures to improve health and safety are very important.
If you are ready to book your next meeting in your own country, Germany or another country, check out our website. At Meetingselect you book your meeting anywhere in the world.
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